Week by week
What each medium, campaign and factor adds every week. Also what subtracts, such as a strike or a low season.
See what drives your sales.
Xcentinel shows, week by week, how much your media, campaigns, promotions and external factors, such as weather or season, add to your sales. The figures come from the marketing mix model Xponentials builds for your company.
All your marketing on one screen
Choose the market and the period you want to analyse. Every chart updates with that choice.
What adds the most
All your actions ranked by what they add to sales, in units and as a percentage.
Where your sales come from
What you would sell without marketing, and what each group of actions adds up to the total.
Comparison with last year
The same weeks of the previous financial year, to see what has changed and by how much.
Ask as you would ask an analyst
Type your question in your own words. Xcentinel calculates the answer from your data and explains it.
- Each answer includes the figures, the period and the weeks analysed.
- You can check the detail of every calculation.
- If the data is not enough to answer, it says so. It never invents figures.
- It presents what the model estimates, without claiming causes the data does not prove.
Example with fictitious data
Why have promotions gone up in the last eight weeks?
Between 3 March and 27 April, the ticket promotion added 4,180 tickets, against 2,950 in the previous eight weeks.
Promotional activity grew by 41%. The model uses a fixed coefficient, so the increase comes from that higher activity.
Without cost data, it is not possible to say whether the promotion is more profitable.
See the detail of the calculationHow it works
Xponentials analyses your marketing
It builds a model that measures how much of your sales each action explains.
The results reach your space
Only the people your company authorises have access.
Your team consults them
Whenever it needs to, from any device. Xcentinel shows the results and never changes them.
- Your company's data is kept apart from any other company's.
- Each person signs in with their company account.
- The data is hosted on Microsoft Azure, in Europe.
- Every change is recorded, with who made it and when.
Coming soon
An optimiser, to decide how to split the budget, and a simulator, to estimate the effect of a campaign before launching it.